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Top SEO Trends In 2018

Internet Marketing Experts Mackay

 

Online exposure is an important ingredient to any businesses strategy, however the digital environment is in a constant state of change so it’s obligatory to keep up with these changes to ensure your online exposure is optimised. Google releases between 500 and 600 updates every year, with the majority of them simply adjusting their secretive search ranking algorithm. With Google being such a commanding force in today’s online world, Search Engine Optimisation (SEO) has become increasingly important for businesses to enhance their website traffic, customer engagement, and ultimately their returns.

User behaviour is changing rapidly with new technology, so Google must keep an eye on these changes and revise their search algorithm respectively to ensure the user experience is as seamless as possible. If a website is going to blossom online, they too must stay on top of the changing trends in SEO. In truth, using out-of-date SEO methods can result in penalties that lower a website’s search engine results page (SERP) listings, so here we’ll unveil the top SEO trends to keep in mind for your website in 2018.

Voice Search

Lots of users are now choosing to utilise voice searches instead of standard keyboard searches, so this will surely be a top SEO trend in 2018. Voice searches are much faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches stem from voice queries. If the current increase in voice searches continues at the same velocity, nearly half of all online searches will be carried out via speech by the year 2020!

What this indicates for websites is that they should start integrating more long-tailed keywords into their SEO strategy, specifically those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been an important tool for SEO, and this will still be a central aspect in calculating SERP listings in 2018. Creating valuable links to credible websites is still the simplest way for Google to identify if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a reliable strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites significant to your industry and referral traffic will be very valuable in the future.

Mobile Optimisation

Since 2015, online searches with mobile devices has surpassed that from computers and laptops, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has stated that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the forthcoming year. If your website hasn’t already been optimised for mobile devices, now is undoubtedly the time to start!

Accelerated Mobile Pages

Website loading speeds play a fundamental role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. In truth, Google has developed an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than normal pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be easily installed into HTML or JavaScript code, however plugins will be required for content management systems like Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though customary SEO techniques like link building will still be effective in 2018, there are other emerging trends that Google is targeting in the future which may significantly change the practice of SEO. It’s clear that SEO is already changing to keep up with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and employing strategies now, your website will be optimised and ready to enjoy targeted clients from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, get in contact with Internet Marketing Experts Mackay on 1300 595 013, or visit their website for further details: https://internetmarketingexpertsmackay.com.au

 

Social Media Marketing – Say More On Twitter

Internet Marketing Experts Mackay

The day has finally come where Twitter users can express their dissatisfaction with the 140 character limit in more detail, since Twitter has officially verified that they have doubled the character limit to 280 per Tweet!

The social networking platform, which was launched in 2006, grew aggressively to become one of the most stylish social media sites worldwide, however recent drops in growth stimulated the social media giant to make some improvements. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is vastly different to comparable social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.

Despite the 140 character limit that truly defined the social networking site, Twitter stated on November 7 that they want every user all over the world to ‘easily’ express themselves on Twitter. After administering a number of tests over the past couple of months, Twitter decided that they wanted to raise the character limit, but only where required. Countries like China, Japan, and South Korea will stay at the 140 character limit, only because there’s no necessity for an increase, as sending messages in these languages can be shared in a short amount of characters. Languages like English however, encounter choked Tweets with 9% of English Tweets hitting the earlier 140 character limit.

So, why the change?

After carrying out an array of tests to specific users, Twitter obtained valuable results and deemed the 240 character limit would be advantageous for most users. Given that 9% of English users were hitting the 140 character limit, many would need to spend time editing their Tweets to ensure they didn’t have to send several messages. Plus, users would now have the ability to conveniently fit their thoughts into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what effect will this have for digital marketers and SEO specialists? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have encountered a higher level of responses which generated more followers. Clearly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers together with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The increased character limit means that users will have reduced threads of conversations, considering that they can fit more information into a single message. Users with long threads of conversations stated that it can often be problematic to follow and respond to. In addition, brands are enjoying the longer Tweets as it allows them to fit more detailed information into a single Tweet which generates higher engagement rates.

Increases customer communication

With the rise of enterprises using social media as a platform to handle customer service matters, customers can now articulate an issue in more detail on Twitter which is advantageous for both the customer and the business, as communication is significantly enhanced. Prior to this update, many users would have relied on other social netowrks like Facebook to report customer service issues considering that the character limit was too restraining.

More Creativity

Longer Tweets means that enterprises can enrich the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would generally have to use other social media networks if they planned to get creative, however brands can now effectively use longer text to their advantage by interacting with their audience on a more personal level.

Although some users have argued that the increase in character limit by Twitter makes them more comparable to other social media sites, the clear majority of users seem to be very satisfied with their latest update. Nothing is concrete in social media, as making changes to keep up with changing user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you require any suggestions about how your company can leverage the increased character limit to your advantage on Twitter, just speak to Internet Marketing Experts Mackay by phoning 1300 595 013, or alternatively visit their website for further information: https://internetmarketingexpertsmackay.com.au

A Guide To SSL Changes – What It Means For Your Website

Internet Marketing Experts Mackay

In today’s ever-changing digital landscape, it’s crucial that companies stay up to date with Google’s best practices to make sure they stay competitive in their particular online markets. With Google being the most dominant and influential company on the net, it’s fundamental for them to keep up with all the threats and opportunities that the internet presents. As a consequence, Google releases a range of updates annually: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What is essential though, is that all online businesses that use Google-related services (literally every online business), are aware of important changes that may have a bearing on their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online enterprises have to be versatile and comply with new Google updates as quickly as possible to ensure that they aren’t negatively impacted by these new releases.

The biggest Google update that has recently affected online enterprises relates to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by nearly half of all online users, so it’s exceedingly important that online businesses implement the specific changes as swiftly as possible if they intend to prevent any damaging implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps security passwords and credit card information (which is kept in a plain text file), they are prone to phishing sites that can basically steal this information from buyers that falsely believe they are supplying their personal information to an authentic business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will naturally have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impaired by phishing attacks simply because they didn’t have a public-facing member login, and employed PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become afraid of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online providers that wish to secure their previously non-secured (HTTP) web pages, they will need to encrypt the information being shared between their website visitors and their web server by incorporating an SSL certificate. Google are clearly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a useful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how you can avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update shows that HTTPS and SSL encryption will become the norm across all web pages on the internet. Eventually, each online company will need to secure their web pages using SSL encryption whether they like it or not, or users will simply select a competitor that does.

What this also means is that not all websites using SSL encryption should be trusted, and there will be a notable increase in phishing sites using HTTPS also. Phishing sites can simply use phony SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the distinction between phishing sites and real websites more challenging than ever. Online firms that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the internet given that it will be extremely difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to prove their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will at some point become obligatory, so if you need any support in securing your website with SSL encryption, speak with the digital specialists at Internet Marketing Experts Mackay by phoning 1300 595 013, or visit their website for additional information: https://internetmarketingexpertsmackay.com.au